My work

2015-present – Founder, CTO on Demand

Tech and product strategist, team building and interim CTO functions. Focusing on building great products in non-contiguous or ‘on-demand’ interim assignments (i.e. part-time). Mentor at Startup Bootcamp and Innoleaps.

Also available for innovation management. Check


2011-2015 – CTO, Greenhouse Innovation

Greenhouse Innovation is specialized in the development and marketing of new business concepts, mostly online and mobile. From creation and development to execution and operational management.

Combining physical & online retail, marketing and human factors through an exciting mix of (digital) tools and human factors. Transformation of legacy platforms to state of the art implementations for speed of innovation, scalability and opening up of new business models. Focus on REST API design, security, scalability and innovation capacity.

Building and maintaining relations with business & industry partners. Products of Greenhouse include the Selly Digital Retail Platform and Selly Amsterdam.


2011-2015 – CTO, Snipper & Snipperwall

Snipper is the easiest and most social way to share those small video moments in your life, with family and friends, or whoever, using just your mobile phone.

Snipperwall captures the social conversation around your brand, network or person. Snipperwall is used successfully by clients in areas of retail, travel, music & media & sports.


2009-2011 – System Architect, TomTom International

Key system architect within the Client Technology department of TomTom International. Delivered several key APIs and constructs for the new TomTom NavKit architecture. Always active at the meeting points of technology, user experience and design. Liaison to new product development labs. Member of the API and architecture review boards. Co-author of the new NavKit architecture document. 26 patents filed in the areas of system integration, algorithmics and user interfaces.


2007-2009 – System Architect, TomTom Automotive

Performed research and development in the area of next-generation navigation and system integration concepts at TomTom Automotive. Technically & commercially supported business development teams on-site at customer and in quotation phases with various car manufacturers such as Renault, FIAT group, Ford Motor Company and General Motors. Key achievements include ‘delivering the FIAT Blue&Me TomTom navigation system and several TomTom-wide standardized navigation APIs.


2005-2008 – Senior System Engineer, Siemens VDO / PTS

Researched system concepts and map visualization methodologies and hardware acceleration. Member of a tiger team that brought to market the existing navigation solution on a new platform sporting a fresh user interface and completely new map visualization.

Lead member & external representative of internal Embedded Linux Interest group at PTS Software.


2002-2005 – Ph.D., CWI Amsterdam

Ph.D. trajectory in Virtual Reality and human factors titled ‘Collaborative Interaction in Desktop Virtual Reality with a Shared Physical Workspace’ at the Center for Mathematics and Computer Science CWI in Amsterdam. Three refereed publications on virtual and augmented reality, computer vision, graphics and visualization, studying human factors and human interaction.